Silver Sky Marketing

Exploring Technology in Business

The use of technology in marketing, like a lighthouse, can help to guide traffic safely to your website. 

Are you using your technology most effectively?

The Advantages of Incorporating Technology into Your Business

If you own and operate a business, it is important to understand that there are many advantages associated with incorporating technology into your company. In evaluating businesses in today’s world, you will quickly discover that technology is not only utilized, but is necessary to the optimal functioning of the business. By incorporating the use of technology into your business, you will find that potential customers and clients have the potential to discover useful information about your company, your products and your services with just a click of a button. Business technology has the capability of being accessed through computers, tablets,… Continue reading

Network Security Tips

Possessing a really sound internal network strategy can be enormously helpful when it comes to effective network security. Such a strategy encompasses aims such as making sure your company has a backup and a disaster-recovery plan. Your company’s network security means nothing if you do not have anything prepared in case a disaster strikes. After all, your core business data is the lifeblood of your company. Continue reading

Stay Ahead Of The Curve With Current Advances In Technology

It seems that many business owners are consumed with just keeping up with current technology like faster Internet connections, and handling everyday demands. Most don’t give a second thought to what tomorrow will bring technology wise anyway. Some don’t even understand that it changes constantly.

Businesses that expect to make smooth transitions from one moment to the next must first consider the services of an Ethernet specialist. Here are some things that should be included in any business analysis.

Covering the Bases

While it is pretty much impossible to what the future in technology holds, there are some things that… Continue reading

Where Is The Electronics Industry

The electronics industry has been in decline over the past decade due to a few reasons:

  • Rising material costs
  • Labour rates
  • Offshore manufacture

As other countries (such as China, India and Mexico) have grown, their standards, quality and equipment have also grown. As business has declined here, the old equipment cannot afford to be upgraded or replaced, resulting in other countries having better quality and production facilities.

Many of the larger manufacturing companies (defense, automotive, rail, oil etc.) have moved manufacture overseas resulting in a steady decline year on year

Is There Anything Left

Despite a decline in business the nation still has pockets of work available, which can be tapped into.

The problem is that these pockets tend to be for smaller projects, smaller batch quantities of electronics subcontract work. This is fine for electronics companies that do short runs, but for most manufacturing companies it is the larger batch quantities that are needed (as they bring more profit). Continue reading

Why You Might Need a VGA to DVI-D Converter

The VGA standard for displays is something that just refuses to die. Although Apple’s computers and notebooks no longer have VGA ports, other manufacturers still consider VGA as a standard need as there are plenty of projectors that can only connect to VGA ports. The rise of digital LED and LCD monitors shows that VGA really has no place in a world full of HDMI, DVI and DisplayPort connections but you may have to wait until at least 2015 before VGA really faces its obsoleteness. But if you want to hang on to your trusty laptop or desktop with a VGA port, you can still enter the modern realm of displays if you just get a VGA to DVI-D converter.

Some thin displays may have a VGA port but if you want to get the most energy-efficient and cutting-edge monitors, you will really need a DVI connection at least because these monitors drop the VGA port. Therefore a VGA to DVI-D converter is absolutely necessary. Continue reading

Simple Steps for Improving Your Network Cabling Business

If you have a network cabling business, it is important that you understand a few steps that will assist in improving your company and building your brand. For many, the concept of network cabling is understood to the point in which the user understands that the products assist in providing phone and computer services. However, apart from this basic knowledge, most people do not understand certain concepts and procedures associated with the business conducted by network cabling companies. In order to improve your business, you must be able to inform your clients of what you have to offer in a… Continue reading

Blu-Ray Technology

New technology is now making it possible for viewers to record and store high definition programming onto DVDs. Blu-ray Disc is one method of recording HD content onto an optical disc. A blue-laser optical disc (MPEG-2 or MPEG-4) is used. Systems that use this technology will be able to play traditional DVDs, but the goal of Blu-ray is to create an image that’s as close to the HD format as possible. The name Blu-ray comes from the blue laser that decodes and copies information to each disk. Blu-ray technology may very well revolutionize the world of high definition programming. The Blu-ray disc format offers greater potential for storage, usually 25 gigabytes, which exceeds that of a standard DVD (15 gigabytes). One single-layer Blu-ray disk can hold about four hours of high definition content. A two-layer disk can contain eight hours of HD content. Four- and eight-layer disks are now in the works. These disks would have storage capabilities of 100 and 200 gigabytes. The Blu-ray recording system utilizes a shorter wavelength for recording information than traditional CDs and DVDs, and this is part of what allows it to hold more content on a single disk.

Blu-ray has also influenced the computer industry, specifically in terms of data storage capability. A number of major companies have come out in support of Blu-ray, including Apple, Dell, Hitachi, Pioneer, and Sony. Hewlett Packard plans to market desktop computers and laptops that utilize Blu-ray technology. Sony has announced that it will introduce a Blu-ray component in PlayStation 3, which is expected to appear in November of this year. Microsoft has also said that it may add a Blu-ray component to its Xbox 360. Currently, Blu-ray is only available in Japan, but it will appear in the United States in May, in video games and a DVD system that recreates a high definition effect on a viewer’s TV.

Many movie studios have Blu-ray films planned for future release. In 2005, Sony Pictures cornered the market on the first Blu-ray feature-length movie disk, which was none other than Charlie’s Angels: Full Throttle. Studios that support the technology include Walt Disney and Twentieth Century Fox. Continue reading

Internet Connection Types for Businesses

While many believe that internet connection types are, essentially, the same with the exception of varying prices, there are distinct differences that are obvious between the connection types that are offered by internet service providers today. Additionally, each internet service provider offers numerous packages to their customers. Within these packages, there are differences associated with the internet connection types that are offered to customers. If you are purchasing internet access for your business, you will need to understand a few simple facts about each of the internet connection types in order to determine the best ones suited for your company’s… Continue reading

Marketing Ideas for Electronics Stores

In today’s technology-driven society, electronics stores don’t always have to do much marketing. There are enough “techies,” or technology fanatics, around to keep these stores in business, not to mention that technology is ever-changing and new products are released often. Nevertheless, every business has a slow season or two, so if you’re looking for ideas to boost the sales of your electronics store, you’ve come to the right place.

  1. New product launches-Electronics generate excitement and buzz naturally, so turn the release of a hot new product into a full “launch party.” Just like a midnight showing of a highly-anticipated movie, new product launches will ensure that your store is packed. Offer a drawing for one of the free products, or even a coupon to the first X amount of customers. Promote this event heavily, with yard signs and banners around your store that list the date of the party and the name of the product.
  1. Technical support-Many of your customers love your products but may not know how they work, that’s why they’re coming to you. Your employees, however, are very-knowledgeable and can be a great resource for your customers. Offer tech support services, whether this manifests as in-store assistance or actual in-home setup and repair. These services make your business more of a one-stop shop, which keep customers coming back to you. Create a section of your store for service and assistance, and clearly-define it using vinyl decals or a large banner so customers that need help know exactly where to go.
  1. Christmas giveaways-Electronics are always hot-sellers during the holidays, so create promotions that drive customers to you for the perfect Christmas gift. Hold raffles for this season’s hot-selling product, or even discounts based on the amount of money spent in the store. The idea is to do whatever it takes to get customers in your store and not your competitors’. Continue reading